Exciting happenings in Detroit last week. A week ago Monday I was at Hockeytown itself late after work with a co-worker watching the game. That night downtown was full of expectation that wasn't realized until Wednesday. Friday I saw the parade, among hundreds of thousands of people, white trash mostly, with a smattering of blacks and boozhies. On the edges of the crowd, vendors and scam artists proliferated. I thought of the crowd, "These are the people we have to get reading somehow, some way." Maybe with hockey zeens! The zeen scene has made inroads into the mass public in tiny ways, but needs more ideas.
These are the people who've never been into a Barnes and Noble in their life. Find a way to connect with them and the growth curve would be as explosive as dynamite.